Database and CRM

Database and Customer Relationship Management (CRM)

Databases come in many forms and are used for various reasons.

Primarily they are used for the storage and manipulation of data records.
It is important a database is designed properly and provides you with access to relevant and accurate information. Correct design is essential in achieving the desired results and it is important to invest the time into the principles of a good design process.


The design process should include these steps:

​A well designed website can be an integral part of your business’s success and growth.
Important benefits to your business of having a website will include:

determine the expected use of the database

collate all the information which will be required

organise the information into tables

the information should then be turned into fields and columns

primary keys specific to the data should be established

set relationships between the tables

analyse the tables and relationships for errors

Once a logically designed database is constructed it should provide easy input and collation of accurate information.

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