SOCIAL MEDIA
Google ads.
What are Google ads?
Google ads allows you to promote your offers to your target audience via dedicated ads and post-click landing pages.
Google ads is google’s online advertising program, the program allows you to create online ads to reach audiences that are interested in the products and services you offer. The ads platform runs on pay-per-click (ppc) advertising i.e. you have to pay every time a visitor clicks your ad.
As a business owner you can use google ads as a promotion platform because it allows you to:
- attract more customers by showing ads where people actually go to find information.
i.e. google - advertise to a local and
global audience. - reach your target audience at the right time in the right segment
and in person.
Google ads platform
Google ads platform is an online marketplace, where businesses like yours pay to have their ads
ranked at the top of the search results page, or get displayed prominently on other websites.
The google ads network is divided into two categories:
- the search network: businesses place text ads in the
search engine
results page. - the display network: businesses place display ads on a vast number
of websites across the internet.
What are Facebook ads?
Have you ever noticed after you have searched for something, next time you go into Facebook you see an ad for it?
Ever wondered how this happens?
How can you do this and how can it benefit your business?
